JOHNSON INDONESIA · CASE STUDY
Seven years of campaigns, collabs & performance
As Head of Marketing at Johnson Indonesia — one of Indonesia's iconic sneaker brands — I lead strategy end to end: performance ads across marketplaces and social, licensed IP collaborations with global anime & pop-culture titles, and campaigns that root the brand in Indonesian culture.
Years as Head of Marketing
Major IP collaborations
Average ROAS
Content views
PERFORMANCE ADS
Daily command of paid acquisition — budgets, creative testing, and ROAS discipline across every major platform, including 12.12 mega-campaigns targeting Rp 3.9B GMV.
IP COLLABORATIONS
Bringing licensed collections to life — from teaser to sell-out — with six global titles:
One Piece
JOHNSON × ONE PIECE
Naruto Shippuden
JOHNSON × NARUTO SHIPPUDEN
Demon Slayer
JOHNSON × DEMON SLAYER
My Hero Academia
JOHNSON × MY HERO ACADEMIA
Solo Leveling
JOHNSON × SOLO LEVELING
Squid Game
JOHNSON × SQUID GAME
CSR · LANGKAH NUSANTARA
“Satu Langkah, Banyak Makna”
I initiated Langkah Nusantara, Johnson Indonesia's CSR campaign — one step, many meanings, walking alongside communities across Indonesia.
Satu Langkah, Banyak Makna
Langkah Nusantara — Cianjur 2024
Langkah Nusantara — Kemerdekaan ke-79